Vision
Immediate Future
Creating Cultural Change
- What does the world look like without this problem?
- How will world be different 18 months after launch?
- 3 years after launch?
- 10 years after launch?
Before and After
- "Before" visualized (without product)
- "After" visualized (with product) (How will the product influence, change the customer's life?)
Other Future Exercises
- Future Headlines
- Future Posters, Marketing Materials
Distant Future: SEC Filing
S-1 Components
- Prospectus Summary
- A Note
- Risk Factors
- Special Note/Cautionary Note Regarding Forward-Looking Statements
- Industry Data/Market Data/Company Metrics/User Metrics/Customer Testimonials
- Use of Proceeds
- Dividend Policy
- Capitalization
- Dilution
- Selected Consolidated Financial and Other Data
- Selected historical combined financial and other information
- Unaudited pro forma combined financial statements
- Management’s Discussion and Analysis of Financial Condition and Results of Operations
- Business
- Management
- Executive Compensation
- Certain Relationships, Related Party and Other Transactions
- Principal and Selling Stockholders
- Description of Capital Stock
- Description of indebtedness
- Shares Eligible for Future Sale
- Material U.S. Federal Income Tax Consequences to Non-U.S. Holders of our Class A Common Stock
- Underwriting (Conflicts of Interest)
- Legal Matters
- Experts
- Where You Can Find Additional Information
- Index to the Consolidated Financial Statements