Product and Business Goals

Minimum Viable Product (MVP)

• Low Fidelity Minimum Viable Product
• High Fidelity Minimum Viable Product
• Dashboard ("Performance Platform")
• Initial Activities to Test
• Sequential Optimization Plan

Longterm Product

Product

• Product vision
• Product features
• Product benefits
• Jobs the product will do

Product Feature List

• List product features, review, and prioritize list
• 10 one or two-sentence descriptions of product features

Product Benefit List

• List benefits through customer's eyes
• Under the features, summarize benefits for each
• Do the benefits needs to be explained?

Preliminary Future Product Specifications

• List key follow-on product enhancements anticipated
• Estimate current product and follow-on products
• Will there be a series of products?

Business Goals

High Level Business Goals

• Immediate business goals: in 1 month, 3 months, 6 months
• Long term business goals: 1 year from now

Timeframe

• MVP delivery date/features
• 18-month schedule of product delivery dates

Going Forward

• Roadmap
• Feedback and Iteration
• Scaling (Scaling Planning Tool), Sustainable Revenue, Ways to Grow