Sales and Marketing Materials Toolset (Online and Physical, Color and Black & White)
(Adapted from Steve Blank, Lean Customer Development)
- PowerPoint sales presentation
- Presentation leave-behind folder or brochure
- White paper or other executive summary
- Product feature spec sheet
- Product problem/solution overview
- Price lists
- Customer testimonials
- Business cards
- Order pads
- Price lists
- Contracts
- Billing system
Sales Presentations
- Problem Presentation
- Solution Presentation
- Product Presentation
Data Sheets
- Product data sheet for Existing Market
- Solution data sheet for New or Clone Market
- Product and Solution data sheets for Re-segmented Market
For B-to-B companies (three versions)
- For earlyvangelists
- For technology gatekeepers
- For mainstream buyers
For B-to-C companies
- Shelf talkers
- Retail packaging
- Coupons
- Ad slicks