Miscellaneous

Launch Checklists

Sitemap

See list of common website pages

Example Pages

  • Blog homepage
  • Entry “detail” page
  • Comment action
  • “index” page
  • “detail” page
  • "results” page
  • action

Advertising Methods

Traditional Advertising Methods

  • TV
  • Outdoor
  • Direct Mail
  • Cinema
  • Radio

Small Market Outreach- Less than $300

  • Local Organization Memberships (ex . Chamber of Commerce, Kiwanis)
  • Community Service (nursing, home, food pantry, local schools, youth programs, parks, hospitals, homeless shelters, Meals on Wheels)
  • Distribute Postcards/Flyers/Newsletter through Direct Mail/Email/by hand
  • Word of Mouth Campaign
  • Host Community Events/Activities at church or local school (concerts, sporting events, fairs, festivals, associations)
  • Articles/ads/announcements placed in free or low cost spots by local Radio, TV, Magazine, or Newspaper outlets, at their discretion
  • Website/Social Media Profiles- Ads, Analytics, Viral Content, Sharing Capability

Medium Market Outreach- $300 to $1000

  • Same activities as for Small Market Outreach, but with larger budget

Additional Ideas

  • Outside signs, banners (ex. posters, yard signs, door hangers)
  • Grocery carts advertisements
  • Novelty items- car magnets, church sportswear/apparel, freebies

Large Market Outreach- Over $1000

  • Same activities as for Small/Medium Market Outreach, but with larger budget

Additional Ideas

  • Mass Mailings
  • Significant Radio, TV, Newspaper, Magazine Ad Campaign
  • Significant Internet/Social Media Advertising Campaign
  • Host significant events
  • Billboards
  • UMC Media Kit

Adapted From UMC Communications Marketing Tactics

Branded Documents

Branded Documents and Sites (print, email, online)

  • Website/Blog/Social Media Presence
  • Directory Cover and Contents
  • Catalog/Product List
  • Flier
  • Brochure, Pamphlet
  • Poster
  • Newsletter
  • Bulletin
  • PowerPoint Slides
  • Letterhead and Envelope
  • Postcards (informational, product/service, special offer)
  • Business Card/Placeholder
  • Email (newsletter, even-activity, event-speaker)
  • Envelope
  • Labels
  • Electronic Advertisements
  • Media Advertisement
  • Calendar
  • Committee agendas
  • Committee minutes

Example Demographics

  • Total population
  • Urban, rural, farm
  • Metropolitan
  • Race and hispanic
  • Age and sex
  • Households
  • Marital status
  • Fertility
  • School attendance
  • Education
  • Place of birth
  • Foreign born
  • Country of birth
  • Nativity/parentage
  • Labor force
  • Occupation
  • Industry
  • States
  • Race/ethnicity

Survey Question Examples

  • Single Answer (yes/no)
  • Rating
  • Side-by-side Images
  • Open ended
  • Multiple Answers
  • Rating with Text
  • Image with Menu
  • Numeric open-ended
  • Two choices with image
  • Rating with image
  • Large image choice
  • Open ended with image

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