Getting Started

Problem, Idea, Inspiration

  • Problem Statement
  • Idea
  • Inspiration

Users

Audience/Users

  • Define Target Audience(s)
  • Extreme/Mainstream Users
  • Current Users, Potential Users, User Segments

Become the Customers

  • Customer's Motivation (Pleasure or Pain)
  • Customer's Resource Flow

Customer Journey Map

Personas and Scenarios

  • Customer Archetype/Personas ((a.k.a. "Character Profile")
  • User Story, Scenarios, Use Cases/Use Case Diagram, User Pathways
  • Typologies
  • Role Play and Script

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