Getting Started
Problem, Idea, Inspiration
- Problem Statement
- Idea
- Inspiration
Users
Audience/Users
- Define Target Audience(s)
- Extreme/Mainstream Users
- Current Users, Potential Users, User Segments
Become the Customers
- Customer's Motivation (Pleasure or Pain)
- Customer's Resource Flow
Customer Journey Map
- Create a one-page Customer Journey Map (a.k.a. "Day in the Life of the Customer")
- Create a Customer Workflow Diagram
Personas and Scenarios
- Customer Archetype/Personas ((a.k.a. "Character Profile")
- User Story, Scenarios, Use Cases/Use Case Diagram, User Pathways
- Typologies
- Role Play and Script