Lightning Demos Notes

Positives:

• Still one of the largest and most powerful churches in the world

Negatives:

• Failing to fully adapt offerings to meet the needs created by the growing global shift to smartphones
• Missed network effect opportunity (does not fully utilize UMC membership base + potential ecumenical users)
• Missed opportunity to utilize info-tainment as marketing tool to direct potential users to UMC

Positives:

• Through mobile app, taking advantage of growing global shift to smartphones, including in developing countries where UMC membership is skyrocketing
• Using info-tainment as a marketing tool that directs potential users to LifeChurch
• Fully leveraged network effect based on power law

Negatives:

• Danger of fewer people attending physical church/tithing due to livestreaming