Lightning Demos Notes

Positives:

  • Still one of the largest and most powerful churches in the world

Negatives:

  • Failing to fully adapt offerings to meet the needs created by the growing global shift to smartphones
  • Missed network effect opportunity (does not fully utilize UMC membership base + potential ecumenical users)
  • Missed opportunity to utilize info-tainment as marketing tool to direct potential users to UMC

Positives:

  • Through mobile app, taking advantage of growing global shift to smartphones, including in developing countries where UMC membership is skyrocketing
  • Using info-tainment as a marketing tool that directs potential users to LifeChurch
  • Fully leveraged network effect based on power law

Negatives:

  • Danger of fewer people attending physical church/tithing due to livestreaming

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